Resources
- SCRUM Guide
  - Introduction to Scrum
  - Scrum Roles
  - Scrum Artifacts
  - Scrum Events
  - Scrum Flow
  - Implementing Scrum
  - Best Practices and Tips
  - Common Challenges and Solutions
- Agile Estimation Guide
  - Introduction to Agile Estimation
  - Agile Estimation Techniques
  - Factors Affecting Estimation
  - Agile Estimation Process
  - Using Estimations for Planning
  - Challenges and Solutions
  - Best Practices for Effective Estimation
  - Continuous Improvement and Adaptation
- Product Management
  - Introduction to Product Management
  - Product Lifecycle and Frameworks
  - Market Research and Customer Insights
  - Idea Generation and Validation
  - Roadmapping and Strategy
  - Cross-Functional Collaboration
  - Product Metrics and KPIs
  - Product Launch and Marketing
  - Feedback Management and Iteration
  - Scaling and Product Growth
  - Product Management in Different Industries
  - Ethical Considerations in Product Management
  - Challenges and Problem-Solving
  - Professional Development in Product Management
- Scaling Agile
  - Introduction to Scaling Agile
  - Foundations of Agile Scaling
  - Popular Agile Scaling Frameworks
  - Choosing the Right Framework
  - Leadership and Culture in Scaling Agile
  - Structuring Agile Teams
  - Coordinating Work Across Teams
  - Product Backlog and Release Planning
  - Scaling Agile Practices
  - Metrics and Performance Measurement
  - Addressing Challenges in Scaling Agile
  - Evolving Agile Maturity
  - Agile Project Charter

Market Research and Customer Insights

Conducting Market Research
Market research involves analyzing market trends, customer preferences, and competitive landscapes. It provides crucial insights for making informed product decisions.

Gathering Customer Insights
Understanding customer needs, pain points, and behaviors is essential. Techniques like surveys, interviews, and user testing help gather valuable insights.

Utilizing User Personas
User personas are fictional characters representing different user segments. They guide product decisions by ensuring a user-centric approach.

Customer Journey Mapping
Customer journey maps visualize the end-to-end user experience, highlighting touchpoints and pain points. They aid in improving the overall user journey.

Next: Idea Generation and Validation